A Proven Playbook for Building Valuable Startups, Accelerated with AI
A perfect guide for AI-era founders.
Eric Ries, author, The Lean Startup
A valuable, empowering read for entrepreneurs everywhere.
Reid Hoffman, Co-Founder of LinkedIn and Inflection AI, author of Superagency
Today’s most successful founders know that the startups that learn the fastest will win. In The Experimentation Machine, HBS professor, entrepreneur, and venture capitalist Jeffrey J. Bussgang reveals how AI is transforming the way startups find product-market fit and scale.
Applying timeless methods and cutting-edge tools, Bussgang shows you how to turn your startup into an AI-powered experimentation machine—learning faster and building smarter with leaner teams. Join the new class of ‘10x Founders’ who are building valuable companies faster than ever.
Why founders who use AI will replace those who don’t
How to design, sequence, and rigorously run startup experiments
Tools 10x Founders use to create superpowers and leverage
How to scale your startup without growing headcount
Redefining ‘Product-Market Fit’ for the AI Age
Jeffrey J. Bussgang has spent his career at the intersection of startup experimentation and transformative technology. For over a decade, he has taught one of Harvard Business School’s most popular entrepreneurship courses, Launching Tech Ventures, where he's helped thousands of founders build and scale successful companies.
As co-founder of Flybridge Capital Partners (a leading seed VC fund with over $1 billion under management), he and his partners were early to recognize AI’s potential to transform startups, evolving the firm’s investment thesis to focus exclusively on AI-forward companies and founders.
Before his time as an educator and investor, Bussgang experienced the startup journey firsthand—joining Open Market’s founding team and helping lead it to IPO in 1996, then co-founding Upromise, which was later acquired by Sallie Mae.
This unique vantage point—as professor, investor, and startup executive—has given him an unmatched perspective on how AI is revolutionizing the startup landscape.
Now, he’s sharing the frameworks and insights to help a new generation of founders build faster and smarter than ever before.
To read more from Jeffrey Bussgang, pick up his other books, Mastering the VC Game and Entering Startupland. You can also follow him on LinkedIn and read his blog (also called The Experimentation Machine).
Lean Startup and AI are an ideal pairing for leveling up on speed, efficiency, and learning in every phase of company building. Full of instructive examples and detailed processes, The Experimentation Machine is a perfect guide for AI-era founders in pursuit of product market fit and the continuous innovation that spurs growth.
Eric Ries, author, The Lean Startup
Jeff Bussgang expertly captures how founders can become '10x founders' by combining timeless start-up principles with the transformative power of AI. A valuable, empowering read for entrepreneurs everywhere.
Reid Hoffman, Co-Founder of LinkedIn and Inflection AI, author of Superagency
An early-stage startup is an experimentation machine: to succeed, founders must formulate and rigorously test business model hypotheses. Bussgang shows entrepreneurs how to master this scientific approach to startup growth, leveraging AI to find product-market fit faster than ever. His book is essential reading for founders aiming to launch—and sustain—a winning venture.
Thomas Eisenmann, professor, Harvard Business School, author of Why Startups Fail
There is no question that AI is going to dramatically change how businesses are built, but exactly how it plays out is hotly debated. Bussgang has been thinking about these issues for a long time, and his book offers a pragmatic and engaging exploration of how to think about aligning AI innovations with what the market actually needs, moving beyond hype and hyperbole. This book is a must read for anyone seeking a roadmap to navigate AI’s impact.
Sam Lessin, general partner, Slow Ventures
AI is reshaping business, and founders must adapt or be left behind. Bussgang masterfully reveals a proven methodology for finding product-market fit faster than ever, showing how founders can leverage AI as a “superpower” to scale expertise, efficiency, and creativity in today’s competitive landscape.
Karim R. Lakhani, Chair, Digital, Data & Design (D^3) Institute at Harvard
In the age of AI, product leadership requires a new playbook. The Experimentation Machine delivers it with clarity and depth. Bussgang offers actionable strategies and forward-thinking advice to be smarter and more effective in the product-market fit journey.
Yasi Baiani, former head of product, Teladoc, Cleo, Fitbit
Pre-Order the Book and Get Exclusive Bonuses
Hardcover or audiobook
Includes free ebook version
Join The Experimentation Machine slack channel: an exclusive group for founders
Instant access to the first three chapters of the book
Get exclusive bonus content, including frameworks and guides
Invitation to Jeff’s virtual launch meetup
$28.50 (Hardcover)
Everything in the Solo Founder package plus…
Includes hardcover, ebook, and audiobook formats
15% off retail
$72.50 $85.50
Everything in the Founding Team package plus…
20% discount off retail
$228.00 $285.00
Jeff was inspired to write The Experimentation Machine by the founders, startup joiners, and aspiring entrepreneurs he works with every day. If you are interested in leaving your dent in the universe, and want to build a valuable startup faster than ever, this book is for you.
Pre-order readers will not only get an exclusive early look at the book but join a community of fellow founders who are also building AI-powered startups. Plus, pre-order readers will get exclusive bonus content and invitations to launch events.
The book is available for pre-order exclusively on the publisher’s website: Damn Gravity Media. It will be available on Amazon, Barnes & Noble, Bookshop.org, Apple Books, and all other major online retailers, as well as select brick & mortar retailers, when the book is launched in February 2025.
Jeff is doing a “direct” pre-order for several reasons. First, it fits his startup philosophy of selling directly to your early customers. Second, it gives Jeff more flexibility to offer perks and bonuses. Finally, it creates a better purchasing experience for readers, who would otherwise have to upload a receipt of their purchase to receive bonus content.
If you’d like to wait and purchase the book on Amazon or other major retailers, sign up here to receive updates on the upcoming book launch, planned for February 2025.
